About Mayfield Practice Sales | Trusted M&A Advisors UK

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Our Story

Mayfield was founded by Matt Arthur and Alex Rogers to guide business owners through critical decisions with clarity and confidence. Drawing on firsthand experience in buying, growing, and selling our own dental practices and businesses, we’ve seen the complexities of transactions, why deals stall, collapse, or create post-sale challenges.

We understand the pressures and isolation that come with these decisions, and founded Mayfield to provide the strategic insight and support business owners need to navigate them effectively.

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Our Expertise

With decades of combined experience, Matt and Alex bring firsthand knowledge of running their own businesses. Matt specialises in practice valuations, due diligence, financial operations, and M&A, while Alex’s expertise includes business growth, financial accounting in large corporates, and scaling businesses.

Together, they founded Mayfield to provide clients with practical, hands-on support and expert guidance in every decision.

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Our Approach

At Mayfield, we go beyond surface-level analysis. We delve deeper to identify hidden risks and opportunities, ensuring you have a comprehensive understanding of your transaction. We challenge conventional thinking, staying ahead of market trends and delivering innovative solutions to address both immediate and long-term challenges.

Our senior-led team provides unwavering support throughout the process, offering a clear and confident path forward.

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Why Choose Us

We understand the pressure and isolation that come with key business decisions, and our priority is to ensure you feel fully supported throughout the process. At Mayfield, we don’t simply offer advice, we’re with you every step of the way, providing strategic insight and unwavering support to help you make confident, informed choices.

Our senior team is deeply involved at every stage, ensuring no question is left unanswered and no opportunity overlooked. With Mayfield, you gain a dedicated partner committed to delivering the best possible outcome for your business.

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Our impact in numbers

We are extremely proud of our reputation in the industry but more importantly, we want our clients to always feel in safe hands and be confident in their decisions.

45+

Combined years of experience

350+

Completed FDD reports

15+

Million raised in Private equity finance

14%

Average increase in value achieved for our clients

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Meet our team

Each member of our team brings a unique quality to Mayfield and we believe firmly that our team are our strength. We work hard and are ambitious. We know what Mayfield can achieve and what we can achieve for our clients.

Matt Arthur

CEO

Professor Andrew Eder

Advisor

Emma Roberts

Director

Alex Rogers

Non Executive Finance Director

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Our Values

To make a positive impact on our clients and the causes we believe in.

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Financial Precision

We have seen what an impact one wrong number can have, so financial accuracy is intrinsic to us as a company.

Integrity

We won’t tell you what you want to hear but what is the truth. Honesty comes first in everything we do.

Innovation

We always think outside of the box. Every option is explored to find the best buyer for you.

At the Forefront

We strive to be at the front of the market knowledge, developing our financial models and our knowledge of emerging buyers.

Strong Core Team

We are a small, close team with a strong reputation in the industry. We all bring something different to the team and have a fun time doing it!

Collective Journey

We strongly believe that working together brings better results. Whether that is with our clients, as a team or with the charities we support.