Sales Advisory

Expert sales advisory providing trusted guidance for buyers and sellers

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Buyers

We understand that acquiring a business comes with high stakes and considerable pressure. Are you paying the right price? What risks remain beneath the surface? How do you ensure the right outcome? We believe these decisions need to come from knowing the whole picture, getting deep into the business and understanding it inside out.

At Mayfield, we dig deeper. Our approach to due diligence goes beyond standard assessments, uncovering hidden risks and opportunities others overlook. Whether it’s your first acquisition or your tenth, we work alongside you to protect your position and provide informed guidance every step of the way.

From valuation to negotiation, our goal is to put you in the strongest possible negotiating position, securing the right deal on the right terms, aligned with your long-term strategy.

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Sellers

Selling a business is a complex and deeply personal decision. The process can be daunting, frustrating, and emotional. Is it the right time? How much should you agree to? What if you get it wrong? We understand the pressure these questions place on you.

At Mayfield, we provide discreet, expert advice to help you achieve the best possible outcome. From valuation and optimisation to negotiation and due diligence, we work closely with you at every stage.

With deep market insight and hands-on experience, we position your business before the right buyers, protect your interests, and manage the process with precision, ensuring a smooth transition on the right terms.

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How We Work With You

Step 1: Free Consultation
We begin with a no-obligation consultation to understand your goals and how we can best support you in buying or selling.

Step 2: Tailored Strategy and In-Depth Analysis
We conduct thorough due diligence for buyers and valuation and optimisation for sellers.

Step 3: Guidance From Start to Closing
We provide hands-on support from initial consultation to closing, protecting your interests and ensuring the best possible outcome.

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Buyers and Sellers FAQs

Can’t I just find a buyer myself?

While it’s possible, going without expert representation increases the risk of undervaluing your business, attracting unqualified buyers, and signing up for terms that may not be in your best interest. It’s not just about the now, our role is to ensure you’re getting the right price and are fully aware of all the terms you're agreeing to, avoiding any nasty surprises post-sale. Additionally, we can uncover areas you may not have considered to maximise your sale price by knowing what buyers value and what they don’t.

What if I already have an interested buyer?

Even with a buyer lined up, there’s still a long way to go to completion. Many deals fall through during the due diligence process, so it's crucial to be fully prepared. We make sure you're getting the right price and fully understand the deal’s terms. It's not just about the immediate offer, it’s about protecting your interests and avoiding surprises post sale. We vet the buyer, go over every term, and work with you to make sure you’re in the best possible position.

How do I know it’s the right time to sell?

This is the most common question we receive, and the answer depends on a wide spectrum of factors, including your personal reasons for selling. Many business owners are unsure whether to expand or sell and want to explore their options. We can guide you through these decisions and present alternatives you may not have considered, ensuring you make the choice that’s best for your business in both the short and long term.

What if I don’t want my staff or competitors to know I’m selling?

We manage the sale process with strict confidentiality, ensuring discretion throughout, with no exposure to staff, competitors, or the public until the deal is finalised.

Where do I start when I want to sell my business?

Starting the process of selling your business can be both emotional and overwhelming, and as business owners ourselves, we get this. The first step is a conversation with us, where we’ll get to know the real story behind your business and address any concerns you may have. From there, we conduct a thorough valuation to gain deeper insight. This allows us to uncover any areas of hidden value and identify the buyers best suited for your business.

What if I’m not sure whether I want to sell, expand, or stay put?

This is a common dilemma, and it’s one we can help with. We work with you to understand your business goals, the market conditions, and the opportunities available. We can explore all your options with you, whether selling, expanding, or staying put, and help you make the decision that’s best for your future.

I want to buy my first business. What should I do?

Buying your first business can be both exciting and terrifying at the same time. Whether you’ve already identified a business or are just starting your search, we’re here to guide you every step of the way. We’ll help you assess the business, review the valuation, and walk you through the due diligence process step by step. Together, we’ll identify opportunities and red flags, ensuring you understand exactly what you're agreeing to. Our goal is to make sure the business aligns with your long-term goals and that you make a sound investment with full confidence.

I have an issue that makes my sale not straightforward. What should I do?

Selling a business can be complex, especially when complications arise, whether financial, legal, or property-related. These challenges can make the process feel overwhelming. The first step is to have a conversation with someone who truly understands your business and the obstacles you’re facing. Once we’ve gained insight into your specific situation, we’ll work with you to find a solution that benefits both you and the buyer.

How much are your fees?

Our fee is 3% of the final sale price, covering every step of the process, from our first conversation to the completion of the sale. We’re transparent about what we do for that fee, ensuring we go above and beyond to deliver value for you. We don’t charge for the initial advice, and our £500 valuation is credited towards your sale fee if you decide to proceed with us. Our focus is on making sure you feel confident and informed throughout the entire process.

Why do I need an advisor to sell my business?

Selling a business is more than just finding a buyer. It involves navigating complex moving parts, valuation, negotiations, legal considerations, and financial due diligence, and can quickly become overwhelming. We provide unwavering support throughout the process, giving you the clarity and confidence to make the right decisions, ensuring you’re never alone and always in control.

Who do you help buy?

We work with a wide range of buyers, from small emerging groups to large corporates, as well as first-time buyers looking to acquire their first business. We help buyers secure the strongest negotiating position, uncover potential red flags through in-depth due diligence, and ensure they have the full picture before moving forward with a purchase.

Who do you help sell?

We assist business owners up to large groups in selling their business. We begin by undertaking an in-depth valuation of the business, then develop a tailored strategy to present the business in its best light. Our goal is to maximise value, attract the right buyers, and ensure the process is smooth and efficient, guiding sellers to the best possible outcome.

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A word from one of our clients

Service Comparison

How do we compare?

Bespoke Deals
Financial Modelling
Industry Expertise
Long-Term Partnership
Negotiation Support
Ownership Experience
Regulatory Compliance
Time to Sale
Transaction Management
Valuation Accuracy

Mayfield

Detailed, precise analysis with scenario planning
Ability to construct bespoke deals tailored to specific buyers, maximising value.
Advanced financial modelling to help buyers make informed decisions with confidence.
Each team member has over 17 years of experience in dentistry, ensuring deep industry knowledge.
We work with clients for years to add value and maximise their potential.
Experienced negotiation support to secure the best terms, tailored to specific buyers to maximise value.
Direct experience from buying, selling and growing businesses provides unique insights and the ability to optimise operations.
In-depth knowledge of regulatory requirements, ensuring compliance.
We handle everything, saving you time and effort
Efficient processes to minimise time to sale.
Full-service transaction management, assisting with document gathering, due diligence, and completion accounts.
Accurate valuations based on comprehensive market analysis, extensive industry experience, and detailed transactional data.

Other Sales Brokers

Standardised approach, based on industry norms
Standard deal structures, less flexible.
Basic financial analysis, may not provide comprehensive insights.
Specialise in dental sales but often have less experienced staff.
Focus primarily on sales, with less emphasis on long-term value addition.
Basic negotiation support, may not achieve optimal terms.
Do not typically own businesses, lacking hands-on operational experience.
Basic understanding of regulations, may miss key details.
Requires more effort for coordination and follow-up
Variable timelines, dependent on broker efficiency.
Partial transaction management, may require additional effort from sellers.
Valuations may be more generic and less precise, often relying on filed statutory accounts and benchmarking.

Selling Independently

General estimates, lacking detailed analysis
Limited ability to create tailored deals.
Limited financial analysis, high risk of errors.
Limited to personal knowledge, may lack depth and industry insight.
Limited ability to add long-term value without professional guidance.
No professional negotiation support, risk of unfavourable terms.
Limited to theoretical knowledge, lacking practical ownership insights.
High risk of non-compliance due to lack of expertise.
Significant time investment with no expert input
Often longer time to sale due to limited resources.
Complete responsibility for transaction management, highly time-consuming.
High risk of incorrect valuation due to lack of expertise.
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Our Services

We have expertise across the dentistry and finance industry- which means we can offer you a fresh and no-nonsense opinion on any scenario. We like to think outside of the box and bring new ideas to the table.